The Cruise Industry Opportunity project was initiated by the Indigenous Tourism Association of Canada (ITAC) and outlines opportunities for Indigenous entrepreneurs, bands, and organizations wishing to benefit from the growing cruise industry. There are many regions across Canada with cruise ship participation including Arctic Canada, Atlantic Canada, Great Lakes, Newfoundland & Labrador, Pacific Coast & Alaska and Saint Lawrence Seaway. This educational website tool will provide the insight and tools needed to better understand and work with the cruise industry.Learn More About This Project »
This section provides important information for each cruise region and main port, their cruise market size and current product opportunities. Browse the map and explore by clicking on a region and a port.
The Canadian cruise industry segments itself into four main groups: Contemporary, Premium, Luxury, and Exploration/Soft Adventure. Each of these segments lend themselves to particular types and styles of activities, based upon the nature and design of the cruise.
Cruise Ship Opportunities has been designed with the goal of facilitating and bridging the gap between the Indigenous community and the Canadian cruise ship industry. Part of the process is providing you with a comprehensive tool kit for developing these relationships.
Talaysay Tours – Talking Tree Tour
This Indigenous-owned tour company hopes to start providing a tourism experience that will appeal to cruise passengers coming to Vancouver. The case study reviews the product changes needed to work with the cruise industry.