La Côte Pacifique et Alaska

La Côte Pacifique et Alaska

Vue d'ensemble

For over 100 years the ships sail along the coast of British Columbia. The first-served the Prince Rupert Port City in 1909. British Columbia is now the largest cruising region in Canada, with over 50% national cruise traffic. Vancouver and Victoria are the first and second largest ports in Canadian cruise, respectively. The importance of the cruise industry in BC is mainly due to travel to or from Alaska and cruise on the Pacific Coast from California and the Pacific Northwest.

In 2000, the Alaska market was the third largest destination cruising the world, after the Caribbean and the Mediterranean regions. Due to the popularity of Alaska, the number of cruise visitors in British Columbia increased 988 954-1400000 between 1999 and 2007 (an average annual growth rate of 4.8%). The 2008 recession led to a 9% decrease in the number of cruise passengers in British Columbia since the peak in 2007. In 2014, the Alaska cruise market represented a market share of 4.5% compared to previous years following the increase in passengers from around the world and the development of new destinations and new routes.

Faits saillants régionaux

The Alaska cruise region is a mature market, and several cruise lines will have already set up a developed infrastructure including hotels, shore excursions, transport operators, souvenir shops and others. Therefore, the cruise lines focus on selling their own tourism products, increasing their bottom line by generating additional internal revenues.

These pre-existing supply chains must be taken into account when the marketing of indigenous tourism products successfully. According to the Association Cruise BC, routes dedicated solely to British Columbia significantly benefit Aboriginal tourism experiences all along the coast. The association promotes the routes dedicated to British Columbia to the cruise industry and encourages the extension of the Alaska cruise season with the addition of cruises in British Columbia in April and October.

Itinéraires régionaux

Alaska cruises last between 7 to 10 days. There are two main routes for Alaska cruises roundtrip from Vancouver, Seattle or San Francisco, one-way cruises between Vancouver and Alaska port, usually Seward or Whittier. Cruises roundtrip from US home ports are at least one stop in Canada, mainly in Victoria and sometimes in Prince Rupert, Vancouver, Nanaimo and Port Alberni. 

There are also a variety of cruises at the beginning and the end of the cruise season in Alaska (May and September) where ships are being repositioned between the ports of British Columbia and other destinations (California, Hawaii , Asia, etc.). The ports of Vancouver and Victoria are also included in the itineraries of cruises along the Pacific coast from California and the Pacific Northwest including San Diego, San Francisco and Seattle.

Ports principaux

Nanaimo |  Prince-Rupert |  Vancouver |  Victoria

Destinations

Other ports that hosted cruise ships are Port Alberni and Campbell River. Some ships in the category « Exploration / Soft Adventure » go to Haida Gwaii, or explore the Inside Passage with stops in small communities including Alert Bay or Klemtu.

Compagnies de croisières

Contemporary , Premium , Luxury e t a minimal number of the category Exploration / Soft Adventure .

Taille moyenne du navire

2200 passagers passagers